The Team

Jeanne Hoffa


Jeanne is an experienced public relations professional specializing in media relations, executive positioning, branding and strategic communications planning. She started Coast Public Relations in 2011 and works with a wide variety of clients in the corporate, non-profit and consumer sectors. Prior to starting Coast PR, Jeanne worked at Weber Shandwick, one of the largest public relations agencies in the industry.

With a specialty in media relations, Jeanne has conducted numerous high-profile public relations campaigns throughout her career. These include programs for World Relief, Mattel and the Mattel Children’s Foundation, World Hope International, Found Animals Foundation, Veolia Water, Novartis Diagnostics, the Sierra Leone Investment and Export Promotion Agency, the Federal Deposit Insurance Corporation (FDIC), CKE Restaurants, Inc. (parent company of Carl’s Jr. and Hardee’s), a major airline, various law firms and more.

Her media relations accomplishments include securing top-tier media interviews for high-profile individuals such as Sierra Leone President Ernest Bai Koroma, former FDIC chairman Sheila Bar, Mattel CEO Bob Eckert and CKE Restaurants, Inc. CEO Andy Puzder. Media placements she has garnered over her career include: CNN, CNBC, Fox News, BBC, Voice of America, Wall Street Journal, Associated Press, Reuters, Bloomberg News, Agence France Presse, USA Today, Los Angeles Times, The Guardian, Huffington Post and more.

Prior to Weber Shandwick, Jeanne worked at a law firm and for the City of Anaheim. During Jeanne’s time with the city, she served as writer and editor of Anaheim Magazine, an award-winning lifestyle publication with a circulation of over 220,000 readers. Jeanne launched her career at PR agency Allison & Partners after graduating cum laude from the University of Southern California.

Jeanne splits her time between Los Angeles and Detroit and is an avid world traveler, yoga student and foodie.

Melissa Bajorek

Group Director

Melissa Penn joined Coast Public Relations in February 2012. At Coast PR, Melissa utilizes her strong writing, creativity and strategic skills to help manage media relations, press materials development and events for Coast PR’s diverse range of clients. Some of her key accomplishments to date include securing several KCAL-TV (CBS) segments and a KTLA-TV segment, as well as placements in top trade and consumer outlets, including: Adweek, Ad Age, Denver Post, Orange County Register, LA Weekly,, and small business articles with, Associated Press and She also has a strong network of mommy blogger relationships.

As a seasoned public relations professional with nearly a decade of experience in media relations, strategic writing and planning, budgeting and event management, Melissa has worked at large and boutique agencies in Los Angeles and New York. She has a diverse PR background having worked on startup sports websites, entertainment mobile apps, travel sites, as well as healthcare, beauty, consumer and nutrition accounts.

Prior to joining Coast Public Relations, Melissa served as an Account Supervisor at Atomic PR, a consumer tech PR firm in Los Angeles. While at Atomic PR, Melissa led PR efforts for consumer tech and travel accounts including the startups, , an online ticket retail site, Moonshark, a mobile entertainment company founded by CAA and Qualcomm, and one of the leading online travel sites,

Before working at Atomic PR, Melissa managed PR efforts for Mentor Worldwide, Amgen and InterMune at Hill & Knowlton. At H&K in Santa Monica, Calif. Melissa helped to raise awareness of breast reconstruction, osteoporosis and idiopathic pulmonary fibrosis through strategic press materials, third-party partnerships, events, media outreach and controlled media vehicles. Melissa also gained PR experience working at Ruder Finn, the largest privately held PR firm in New York, on Novartis where she assisted in the development and implementation of PR, marketing and communications efforts for high blood pressure and influenza consumer education campaigns.

Melissa launched her PR career at CarryOn Communication in Los Angeles where she supervised consumer programs for Nature Made, OLAY Vitamins and Nature’s Resource herbal supplements.

Melissa graduated with honors from the University of Southern California with a Bachelors of Science in Public Relations and minors in French and Theatre. She enjoys independent films, yoga, health food and reading French literature.

Mitch Cavender

Account Executive

Mitch Cavender joined Coast Public Relations in June 2015, and provides fundamental day-to-day account support for Coast PR’s consumer accounts, including: CKE Restaurants, California Pizza Kitchen, Yitzhak Rabin Foundation, and Fireman’s Brew. From managing media monitoring and coverage reports to providing vital research and assisting with media outreach and press materials development, Mitch plays a key role on the Coast PR team. He also has a passion for editing and enjoys proofreading.

Prior to joining Coast Public relations, Mitch gained a breadth of client relations experience in several professional arenas. He previously served as a Project Leader with the Alliance to Save Energy, and helped manage social media marketing and community management for Dr. Tattoff.

Outside of the office, Mitch devotes his time to sports. He spent several years coaching high school football in California and the Pacific Northwest, and also served as the Head Coach of a gold-medalist Team USA Quidditch team at the 2014 Global Games.

Mitch studied at the University of Southern California, where he graduated cum laude with a B.A. in Communication.

Kate Franklin

Public Relations Director

Kate Franklin brings with her a varied yet in-depth professional background in public relations, working within the Entertainment/Film, Events, Action Sports, Beauty, Fashion and Lifestyle realms, lending her expertise to both up-and-coming as well as globally established brands. Some of these include; Sundance Film Festival, USC, Frieda Pinto, Katy Perry, espnW, Winter X Games, Olympic Snowboarder Gretchen Bleiler, Promax Nutrition, TASCHEN America, One Kings Lane, Vans, Juicy Couture, ORLY, Wacoal and Amazon.

Beginning her career with a brief stint at MTV/VH1, Kate moved into the agency world at BWR Public Relations under the guidance of Senior Director, Steve Wilson and Managing Director, Ron Hoffman, before joining Stanton & Company and finally as Lifestyle Director at Bollare Communications.

With a particular for passion for media relations, Kate’s strongest placements have included the likes of The TODAY Show, The Ellen DeGeneres Show, Late Night with Conan O’Brien, The View, ESPN, The New York Times, The Los Angeles Times, The Wall Street Journal, VOGUE, ELLE, Glamour, Harper’s Bazaar, Allure, O, The Oprah Magazine, SELF, The Zoe Report, Refinery29, Details, Inc. Magazine, Fast Company, Forbes and Vanity Fair, etc.

A native Angeleno, Kate has also spent extensive time in New York City and London, is an avid traveler, former dancer and lover of the hand-written note!

Andrew Meehan

Director of Marketing & Business Strategy

Andrew Meehan, MHA, is Director of Coast’s Marketing and Business Strategy. Andrew has unique expertise and experience in creating and implementing senior level strategic communications marketing programs with an emphasis on health & wellness and healthcare programming, including brokering third-party partnerships, cross-brand and corporate communications strategies, and providing consumer marketing expertise across system-wide networks.

Prior to joining Coast Public Relations, Andrew worked at Kaufman Hall, where he was a member of both the healthcare solutions and strategy consulting practices. While at Kaufman Hall, he managed a variety of consulting engagements and business-development activities focused on clinical program development and physician/hospital integration strategy.

Andrew began his career in management consulting with Medical Development Specialists where he led several positions of increasing responsibility.

Andrew is a respected team leader, mentor and problem solver with highly proficient writing and presentation skills.

Andrew received his B.S., and Master’s of Healthcare Administration, with honors, from the University of Southern California.

Caroline Tanaka

Senior Media Relations Specialist

Caroline is a West Coast-based media relations specialist with a proven track record in securing top-tier placements for consumer, tech and non-profit brands on a local, regional and national level. She joined Coast Public Relations in 2013 and focuses on media and client relations, strategic planning and writing, as well as events coordination.

Caroline launched her PR career at, an online retailer of children’s toys and games, where she developed intimate working relationships with many key print, broadcast and online media outlets across the nation.

After, Caroline served as an Account Manager at Allison & Partners, an award-winning international public relations agency, where she oversaw media relations and account management for a wide range of consumer tech, beverage, legal and non-profit clients including: YouTube,, Children Affected by AIDS Foundation’s Dream Halloween Party, Cakebread Cellars, Guidance Software, The Michelin Guide and Riordan Lewis and Haden.

As a media relations guru, Caroline has a handful of key placements under her pitching belt. Some of her major media relations accomplishments include: The New York Times, People Magazine, Fox & Friends, MORE, Access Hollywood, BusinessWeek, Food & Wine, Newsweek, CNBC, The Associated Press, The Food Network, USA Today, Travel Channel,, The Los Angeles Times, and dozens of guest spots on local and national television.

With more than 12 years public relations experience, Caroline is an effective media relations specialist who enjoys helping clients achieve their business goals and objectives.

When she’s not spending time with her husband and three kids, Caroline can be found soaking up the California sunshine and keeping up-to-date on all things related to fashion and politics.

Amanda Tsang

Senior Media Relations Specialist

Amanda Tsang brings a wide variety of public relations experience to Coast PR in the digital media, technology, consumer and social impact arenas. Amanda applies her extensive media relations, event planning and social media experience to both startups and established brands/organizations. Amanda’s recent experience include social media management platform, Spredfast, online sharing platform, Posterous (acquired by Twitter), mobile video calling service, Tango, and legal firm Avid Law Center.

Amanda most recently worked as a senior account executive at Allison & Partners, an international communications firm with PR and marketing expertise in technology and digital media. Amanda was responsible for day-to-day account maintenance, media relations, strategic planning and pitch development for clients in the consumer, technology and digital media practices including recognized brands such as YouTube, Best Western and Progressive Insurance, as well as startup companies such as Ning (acquired by CBS Interactive), Machinima and RippleTV. In addition, Amanda has led community outreach and corporate social responsibility campaigns for clients such as Sprint, Boost Mobile, Virgin Mobile, eHarmony.

Before joining Allison & Partners, Amanda worked for the City of Anaheim in Orange County, California, where she assisted in the execution of large-scale events and contests for the City’s 150th anniversary campaign. Prior to that, she worked with the Orange County Children’s Therapeutic Arts Center, an organization dedicated to providing arts education to under-privileged children in Orange County. Her work there included the development of the Center’s first comprehensive public relations and marketing plan to aid in its growth and presence throughout Orange County.

Amanda holds a B.A. in Communications with an emphasis in Public Relations, from California State University, Fullerton.

She enjoys cooking, reading and hanging out with her husband and dog Max!