USA TODAY shares the exclusive reveal of Carl’s Jr. & Hardee’s all-natural charbroiled chicken breast filet sandwich

Fast-food chains going ‘natural’ to lure Millennials

Chris Woodyard, USA TODAY 5:25 p.m. EDT June 22, 2016

After years of serving meals quick and cheap, fast-food chains are having to turn to a new tactic in hopes of luring Millennial customers: going natural.

The latest example came Wednesday as Hardee’s and Carl’s Jr. announced new chicken breasts for its sandwiches that are “natural” because they don’t have any artificial preservatives or additives. The dual chain, operated by CKE Restaurants Holdings, already has natural turkey burgers and a line of all-natural hamburgers.

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