We are trusted experts

We are a team of experienced public relations experts who have previously served as executives in major public relations firms, worked with global Fortune 500 companies, helped launch start-ups, built brands, and inspired engagement among target audiences.

With extensive storytelling expertise,

From proactive media relations campaigns to influencer engagement and strategic events, we consistently demonstrate value propositions through creative storytelling.

Key Messaging + Fluid Strategy

We implement foundational PR programs that center around key messaging and fluid strategy. We work with core program goals while staying nimble enough to adapt to always changing news cycles.

We are both proactive and reactive – the team constantly monitors key issues in the news daily to inject appropriate client mentions/commentary.

Our experienced and innovative team

Jeanne Hoffa


Jeanne is an experienced public relations professional specializing in media relations, executive positioning, branding and strategic communications planning. She started Coast Public Relations in 2011 and works with a wide variety of clients in the lifestyle, consumer, corporate, and non-profit sectors. Prior to starting Coast PR, Jeanne worked at Weber Shandwick, one of the largest public relations agencies in the industry. With a specialty in media relations, Jeanne has conducted numerous high-profile public relations campaigns throughout her career.

These include programs for CKE Restaurants (parent company of Carl’s Jr. and Hardee’s), California Pizza Kitchen, Tocaya Organica, Ruggable, MadeGood Goods, Tech Armor, World Relief, Mattel and the Mattel Children’s Foundation, World Hope International, the Federal Deposit Insurance Corporation (FDIC), a major airline, various law firms and more. Her media relations accomplishments include securing top-tier media interviews for high-profile individuals such as Sierra Leone President Ernest Bai Koroma, former FDIC chairman Sheila Bar, Mattel CEO Bob Eckert and CKE Restaurants CEO Andy Puzder. Media placements she has garnered over her career include: CNN, CNBC, Fox News, BBC, Voice of America, Wall Street Journal, Associated Press, Reuters, Bloomberg News, Agence France Presse, USA Today, Los Angeles Times, The Guardian, Huffington Post and more.

Prior to Weber Shandwick, Jeanne worked at a law firm and for the City of Anaheim. During Jeanne’s time with the city, she served as writer and editor of Anaheim Magazine, an award-winning lifestyle publication with a circulation of over 220,000 readers. Jeanne launched her career at PR agency Allison & Partners after graduating cum laude from the University of Southern California. Jeanne splits her time between Los Angeles and Detroit and is an avid world traveler, yoga student, foodie and mom to two young boys.

Kate Franklin

Vice President

Kate Franklin brings with her a diverse yet in-depth professional background in public relations, working within various realms of the lifestyle and consumer comms space primarily - lending her twelve-year-plus industry expertise to both up-and-coming as well as globally established brands – to drive, manage, and execute top-tier media relations, strategic planning, brand positioning, and ideation. Kate is also well-versed in business-focused and corporate media relations in addition to crisis counsel. Before joining Coast in late 2014,

Kate began her career with a brief stint at MTV/VH1 before moving into the traditional agency world with roles at BWR, Stanton & Company, and Bollare Communications. With expertise in strategy, writing, and management, Kate oversees nearly all touchpoints regarding client relations. She also conducts top-tier media relations and has secured story placements in most of the nation’s most-coveted Press titles. A native Angeleno, Kate is a health-and-fitness enthusiast, loves exploring new cities, and four-wheeling in Wyoming and Montana whenever she gets the chance.

Melendy Britt

Senior Advisor

Based in Los Angeles, Calif., and currently serving as President of PRSA Los Angeles, Melendy is a seasoned communications professional with 20+ years of international experience in branding, marketing, and PR – helping to lead integrated campaigns designed to transmit core brand values via enriching experiences that build lasting bonds with the consumer.

Her experience leading award-winning work for a wide range of consumer products includes CPG brands MadeGood, Mother Raw, travel & tourism brands Mundo Cuervo, the tourism boards of Spain, Sweden, Switzerland, Beverly Hills, Puerto Rico, Madrid, Carlsbad, Hudson Yards’ Observation Deck Edge, as well as hotels Terranea, Melia Hotels International, Paradores de España, Ibiza Gran Hotel, Park Hyatt, Shore Hotel, and Hotel Shangri-La, among others. She has also led integrated marketing campaigns for fashion and luxury brands Rolex, IWC Schaffhausen, YSL, Levi’s, Marks & Spencer, Geox, Camper, Foot Locker, Benefit Cosmetics, as well as transportation/travel brands American Airlines, lastminute.com, and MSC Cruises. Her consumer electronics experience includes Canon and Sonos, home décor brands IKEA, ASCER Ceramic of Spain, Pikolin and Leroy Merlin, technology accounts LG Electronics, Siemens, Siemens Enterprise, and Colt, as well as automobiles Rolls-Royce, Chevrolet, Alfa Romeo, and Opel.

Before her association with Coast PR, Melendy led the consumer marketing teams at blue-chip agencies Edelman, Weber Shandwick, Ogilvy, and M&C Saatchi PR, as well as at boutique agencies Wagstaff Marketing and Klick X.

Andrew Meehan

Strategic Partner

An experienced public relations professional specializing in media relations (having generated over 890 million earned media impressions, and counting, across broadcast, online, and print channels), executive positioning, branding, and strategic communications planning for over eight years, Andrew has provided advisory services for a wide variety of Coast’s practice groups, client programs, and staff.

Andrew led the charge for Coast's healthcare arm and has experience managing the largest academically integrated healthcare system in southeast Michigan, a breakthrough brain cancer initiative launching a new clinical trial, and a nonprofit in L.A. doing work in the palliative care space. Before his work for Coast, Andrew worked for two healthcare consulting companies in their strategy practices (MDS Consulting, acquired by Vizient, and Skokie-based Kaufman Hall).

He has a great depth of knowledge in the provider space, having completed his residency at three SoCal-based health systems (Providence Little Company of Mary Medical Center Torrance, The Keck Hospital of USC, and HCA-owned Los Robles Hospital & Medical Center). Andrew started Meehan Business Advisers in 2018 and remains a strategic partner with Coast while working with a wide variety of clients in the corporate, non-profit, and consumer sectors.

Gail Gitcho

Strategic Partner

Gail, through her company the Gail Gitcho Group, is a strategic partner of Coast and the two entities have teamed up numerous times over the past three years to launch many successful public relations campaigns.

She has 20 years of experience in corporate, political and crisis communications for major American brands, foremost national political candidates and business startups.

She has worked with some of the biggest brands in the country across industries such as healthcare, health-tech, mental health, biotech, aerospace, food and beverage, disaster management, energy and finance.

For corporations, she organizes and leads media preparation and executive coaching. Gail also advises communications teams, creates and implements communications messages, strategy and timeline and has developed major rollouts and earned media strategies.

Gail works to create the right earned media strategy with the right message aimed at the right outlets at the right time. She helps tell stories effectively through the press. Her contacts in the media go back 20 years. She’s worked with and maintained relationships at all the major dailies, including The Wall Street Journal and New York Times, plus network and cable television channels with enormous audiences. With her reputation as a credible operative, she is regularly called upon by reporters, editors and producers as a reliable source.

Most frequently, Gail is called on to handle crisis communications situations. She is an expert in handling crises and has been tapped numerous times to lead crisis preparation and response for major corporations and political campaigns.

Crystal Yang Edwards

Senior Media Relations Specialist

Crystal is a strategic advisor to Coast PR specializing in media relations. She is the founder of Make Waves Communications, which specializes in media relations, communications strategy, athlete/talent relations, and event media operations. Crystal and Make Waves brings two decades of experience spanning sports, action sports, niche sports, fitness + health, entertainment, business, lifestyle, and all facets of media operations for large-scale events.

Caroline Tanaka

Senior Media Relations Specialist

Based in Los Angeles and with more than 22 years of public relations experience, Caroline is an effective public relations advisor who enjoys helping clients achieve their business goals and objectives. Her specialty is in media relations, securing numerous top-tier placements throughout her career, such as The New York Times, Varney & Co, CNBC's Power Lunch, Cavuto: Coast to Coast, People Magazine, Fox & Friends, Entertainment Tonight, E! News, Food & Wine, The Associated Press, Reuters, The Los Angeles Times, and dozens of guest spots on local television. 

Before her work with Coast PR, Caroline served as an Account Manager at Allison & Partners, where she oversaw media relations and account management for a wide range of consumer, beverage, legal and non-profit clients including YouTube, LegalZoom.com, Children Affected by AIDS Foundation’s Dream Halloween Party, Cakebread Cellars, Guidance Software, The Michelin Guide and Riordan Lewis and Haden.

Amanda Tsang

Senior Media Relations Specialist

Working from Las Vegas, Nevada, Amanda brings a wide variety of public relations experience to Coast PR in the digital media, technology, consumer, and social impact arenas, applying her extensive media relations, event planning, and social media experience to both startups and established brands/organizations. Outside of her work for Coast PR, Amanda has worked with other top-tier clients, including YouTube, Best Western, and Progressive Insurance, as well as startup companies such as Ning (acquired by CBS Interactive), Machinima, PandaDoc, and RippleTV.

In addition, Amanda has led community outreach and corporate social responsibility campaigns for clients such as Sprint, Boost Mobile, Virgin Mobile, and eHarmony. Before her PR agency experience, Amanda worked for the City of Anaheim in Orange County, California, where she assisted in the execution of large-scale events and contests for the City’s 150th-anniversary campaign. Before that, she provided PR support to the Orange County Children’s Therapeutic Arts Center, an organization dedicated to providing arts education to underprivileged children in Orange County.

We believe in the importance of executing positioning + thought-leadership – our clients’ senior leadership + spokespersons are vital to a successful and well-rounded PR program.

Ready to start your journey with us?