Jonathan Adler x Ruggable Campaign Launch

Coast PR launched the ultra-popular partnership capsule collection from Jonathan Adler X Ruggable, leading all efforts regarding media relations strategy, planning, and execution – working alongside a large team internally at Ruggable and together with Adler’s dedicated PR team to achieve one of the washable rug brand’s most successful PR launches to date – garnering 540M media impressions in just the first three weeks.


Brought on board to drive high-caliber national-level media relations for Ruggable’s newest collection launch in August 2021 – this time with renowned potter, designer, and master of American glamour, Jonathan Adler – Coast PR managed all media relations support for the Jonathan Adler X Ruggable campaign – from strategy to planning to execution. Tasked with aligning all teams across both companies to kick-off the most robust PR campaign the iconic rug company had ever executed, Coast PR was able to generate meaningful, needle-moving national coverage for the brand in record time focusing heavily on bringing bright, bold joyfulness to any space.


To garner robust national media coverage for this one-of-a-kind partnership and a meeting of the design minds, Coast PR began promotion effort support weeks in advance of the launch to ensure cohesive alignment on digital assets, messaging needs, editor sampling strategy, and exclusive/embargo pitching timeframes. Activities included: 

  • National press exclusive with Jonathan Adler via ELLE Décor before commencing top-tier embargoed outreach to relevant lifestyle and home décor media.  
  • Writing, finalizing, and distributing a launch press release via Business Wire with strong 1:1 follow-up outreach. 
    • Highlighting noteworthy partnership components including how:  
      • This partnership was the first collaboration between the Ruggable brand and a renowned international home-goods designer. 
      • The collection featured many of Adler’s most graphic rug patterns while making the aspirational, aesthetic statement pieces widely accessible, fully machine washable, versatile, and interchangeable.


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