Tocaya Modern Mexican – Proactive Awareness-Driving

Coast PR activated a dedicated media awareness campaign focused on regularly publicizing Tocaya restaurant news, cooking demos, partnerships/industry milestones, executive profiles, and key messaging while increasing overall awareness and recognition of the Company, including the way it’s changing modern cuisine in America. As a result, the brand received meaningful coverage across various notable trade, regional, and national press outlets, tremendously increasing the company’s overall media profile.

Overview:

Newly onboarded as the agency of record for Tocaya, the vegan-forward polished-casual game-changing set of restaurants, Coast PR was charged with executing a multi-faceted PR push from October 2019 through February 2020 to garner relevant attention nationally + locally by way of traditional press coverage and influencer/celebrity relations. 

Strategy

To achieve widespread attention, Coast PR regularly: 

  • Publicized new restaurant news. 
  • Arranged and executed local and national broadcast cooking demos.
  • Shared partnerships/industry milestones news.
  • Garnered executive profiles.
  • Refined key messaging and highlighted key differentiators. 

Results

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