Tocaya Modern Mexican – Proactive Awareness-Driving

Coast PR activated a dedicated media awareness campaign focused on regularly publicizing Tocaya restaurant news, cooking demos, partnerships/industry milestones, executive profiles, and key messaging while increasing overall awareness and recognition of the Company, including the way it’s changing modern cuisine in America. As a result, the brand received meaningful coverage across various notable trade, regional, and national press outlets, tremendously increasing the company’s overall media profile.


Newly onboarded as the agency of record for Tocaya, the vegan-forward polished-casual game-changing set of restaurants, Coast PR was charged with executing a multi-faceted PR push from October 2019 through February 2020 to garner relevant attention nationally + locally by way of traditional press coverage and influencer/celebrity relations. 


To achieve widespread attention, Coast PR regularly: 

  • Publicized new restaurant news. 
  • Arranged and executed local and national broadcast cooking demos.
  • Shared partnerships/industry milestones news.
  • Garnered executive profiles.
  • Refined key messaging and highlighted key differentiators. 


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